Saturday Harvest

Saturday Harvest is a conceptual brand identity created for a community-focused produce company celebrating seasonal food and local growers. The project centres on a versatile illustration system featuring a curated library of fruits and vegetables, designed to bring consistency and character across a range of brand applications. Through bold colour, simplified forms, and considered typography, the identity aims to communicate freshness, accessibility, and the value of locally sourced produce while creating a distinctive and memorable visual presence.