Kings Essentials Range

Kings Essentials Range was developed as a value-focused product line for Kings Plant Barn, created to offer customers high-quality plants at everyday great value. As part of the in-house marketing team, I helped bring the range to life through the development and rollout of a clear, approachable visual identity.

The project focused on communicating value without compromising the trusted quality and expertise associated with the Kings brand. From labelling and point-of-sale materials to in-store and promotional applications, the range was rolled out across a broad product line, creating a cohesive and recognisable look.