Picnic in the Park

Picnic in the Park is a conceptual event identity celebrating community, food, and outdoor gatherings. Designed for a family-friendly food truck event, the project combines a warm, rustic visual style with a playful illustration system to create a cohesive identity across posters, banners, and social media. Through hand-drawn line illustrations, approachable typography, and a considered colour palette, the design aims to capture the relaxed atmosphere of a park gathering while creating a welcoming and distinctive visual identity.